Advertising research

 

I searched about the idea to explore the seduction, luxury and the beauty, so i started to search french drink advertisements from last century, because i was consider doing a red wine advertising.

I always had a passion about the vintage posters because of the way of promotion an idea and a product with wholly graphic elements with a splendid eye-catching sensation.

 Roc- Noir (1920)

How i wanted to explore the red color of wine, i found interesting interconnect with vampirism so i remembered to search about "Dracula" movie (1931) and see the advertisements about the movie.

Dracula is a Gothic horror novel from 1897 by the Irish author Bram Stoker.

Theatrical release poster (style F)

Theatrical Reissue of the 1931 Film 'Dracula', Poster - c.1960

As a third reference i searched about a Portuguese wine from Dão that calls "Melange à 3", i found interesting the fact that they used a funny name to call audience attention, is a wine for social events and to drink with friends. 

For my project i want to use the Red color because creates an atmosphere of energy, excitement, dynamism, and passion that is used many times for stores liquidations to give an urgent sensation. The black because is powerful and smooth, many times used for luxury brands giving a sensation of power, mystery, sophistication, elegance and simplicity. The white because transmits confidence and transparency in the brand.