site research

 I started to research about Fashion magazines and understand the page design and how is the communication with the viewer to be appealing. 

Being Fashion is an aesthetic expression and according to sociologist Pierre Bourdieu, fashion connotes "the latest difference"

Elle

Elle, origin in France, is a worldwide lifestyle magazine focused on fashion, health, beauty and entertainment, it was founded by Hélène Gordon-Lazareff and her husband Pierre Lazareff in 1945 after the World War II.

The magazine was sold for the first time as supplement of France-Soir edited by Pierre Lazareff, after that Hélène made a publication about the the life of French women in 1945, France, because the right to vote was won being a growing movement in the feminine movement.

The first thing when I entered the site was to put in UK edition

After that, i observed carefully the cover and i can say that is one of the most important parts, because the design have to be attractive, because is the first contact the reader will have with the site, for example i can notice that the most magazines and sites are using the same rule in the cover design, which contains a background picture, the portrait of a Fashion Icon, a model or a celebrity.

 they use different photography techniques to be very catchy and to make the audience curious about it.

I opened the menu and clicked in "Fashion"

I can analyze that for Fashion magazines the content is really important, it have to be catchy to grab the attention of the people who see because the readers are always looking for something new, so it should try to rise above their expectations. I can see the focus on the latest trends of the season and presented in a creative and clean way.

After observing the structure of the layout, i can see that it have to have an attractive headline and placed at the top of the page to grab the attention it deserves.

Have to bigger than the rest of the text for the reader (in this case me) know which one is the most important like hierarchy for the different blocks of the content.

After search more articles and see the structure, i can say that the Intro captures the attention of the reader and creates a strong connection between the headline and body text. The size of the intro should be smaller than the headline and bigger than the body copy.

We can see clearly in this exemple below that the body copy represents the largest part of the article. 

In my site i already know that i have to set the right size of margins, columns and the text it self, because the readability of the article or of the page depends on this.

I can notice too the Pull Quotes are very trendy and used in the most of the articles, they are an very attractive Fashion magazine design element and i can use the freedom to play with when i will write on my site.

In the picture above i can talk about the fonts, i can see in the Elle site that it is written in an elegant serif type face and is used in every page of the site because represents the brand.

In my site i have to be conscious about what font i'm going to choose because has to be chosen determined by the target audience, we can see here in Elle that the target is young women because is known as the dynamic audience so the type face have a fancy aspect.

In the last image i can analyze the color palette, because represents an important element in design, so the site colors used should be tones to create harmony or in a contrasting combination to give a different feeling.